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Question
NARRBEGIN: Sav-More SupermarketsSav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing. Sav-More supermarkets have installed an electronic marketing system in their stores. The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards. The new system uses bar-code scanners and magnetic cards issued to shoppers to track all purchases. As with most customer databases, demographic information is gathered for subsequent offers to frequent-shopper club members, and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases. Generally, marketing to these consumers achieves better results than free- standing insert (FSI) coupons.
NARREND
Refer to Sav-More Supermarkets. Edisto decided to survey each customer who stops in front of the frozen orange juice section on Saturday. The type of sample Edisto used for his research project is called a _____ sample.
a. simple random
b. piggyback
c. probability
d. stratified
e. convenience
Answer
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