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Question
NARRBEGIN: Toys 'R' UsToys "˜R" Us
Retailers are using social media in unprecedented levels, with more than half of them using it for the 2009 holiday season. That's a monumental increase given the fact that only 4% used it in 2007. The majority focused on Facebook (76%), but they also used Twitter and MySpace. Toys "˜R" Us was one of those retailers. The retailer enlisted basketball superstar, Shaquille O"Neal, in a "Join Shaq Give Back" promotion in which $1 was donated to a charity for every new Facebook fan. Shaq tweeted about his "Shaq-a-Claus" challenge to his 2.6 million followers. The Facebook site also focused on parents with the song "I don"t want to grow up."
NARREND
Refer to Toys "˜R" Us. Which type of product advertising is this campaign built around?
a. competitive
b. comparative
c. pioneering
d. cooperative
e. rational
Answer
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