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Question
NARRBEGIN: University Research StudyUniversity Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
NARREND
Refer to University Research Study. Which role of marketing research is represented if the student researchers address "what if" questions, such as examining the outcomes if all the degree programs were available online?
a. predictive
b. proscriptive
c. descriptive
d. diagnostic
e. normative
Answer
This answer is hidden. It contains 67 characters.
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