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Question
NARRBEGIN: University Research StudyUniversity Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
NARREND
Refer to University Research Study. In addition to understanding potential students' attitudes and intentions regarding online degree programs, the administration has also asked the students to gather data on another project regarding the public's attitude toward the university overall. Gathering data on two different projects using one questionnaire is called a(n) _____ study.
a. piggyback
b. dichotomous
c. dual-purpose
d. compound
e. synergistic
Answer
This answer is hidden. It contains 33 characters.
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