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Question
NARRBEGIN: University Research StudyUniversity Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
NARREND
Refer to University Research Study. When the students presented the results of their study to the university administration, they discussed the differences in responses between male and female respondents. Which data analysis technique allowed them to get these results?
a. one-way frequency counts
b. frame analysis
c. cross-tabulations
d. probability analysis
e. correlation analysis
Answer
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