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Question
NARRBEGIN: Voodoo EnvyVoodoo Envy
Hewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.
NARREND
Refer to Voodoo Envy. Apple seems to have a success with its MacBook Air. However, not all of Apple's new product efforts have been successful. For example, the Newton Messagepad failed in the marketplace. While a revolutionary product that created the PDA industry, many consumers perceived the product as too big. For success, it is essential to have a good match between product _____ and consumer _____.
a. attributes, demographics
b. trialability, comprehension
c. value, income
d. observability, freedom
e. features, desires
Answer
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