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Question
NARRBEGIN: Voodoo EnvyVoodoo Envy
Hewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc. Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds made possible by software developed by HP.
NARREND
Refer to Voodoo Envy. The price of the Voodoo Envy is expected to be approximately $2,000. According to Forrester Research, anything above $1,500 in this market would be considered "ultra expensive." In order to motivate consumers to spend $2,000 for the Voodoo Envy, HP will probably need to spend considerable money on advertising to educate consumers to the advantages of ultrathin laptops. This is a characteristic of which stage of the product life cycle?
a. equity
b. growth
c. maturity
d. introductory
e. decline
Answer
This answer is hidden. It contains 114 characters.
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