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Question
NARRBEGIN: Wataniya MobileWataniya Mobile
Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cellphone penetration, which is only 35%, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and email.
NARREND
Refer to Wataniya Mobile. Wataniya Mobile has spent $100 million on infrastructure so far and will spend another $700 million over the next ten years. This is an example of which method of entering the global marketplace?
a. exporting
b. licensing
c. contract manufacturing
d. direct investment
e. complete
Answer
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