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Question
NARRBEGIN: Wrestling MerchandiseWrestling Merchandise
Market research has shown that 6- to 17-year-old males, 18- to 24-year-old females, and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match. Wrestling events are regularly broadcast in 120 different countries. Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at JCPenney and Wal-Mart. Clothes for adults are used to reach markets that may not buy action figures, video games, and novelty candy, but who are still proud to sport World Wrestling Entertainment (WWE) trademarks.
NARREND
Refer to Wrestling Merchandise. Since the WWE must use different methods to reach its three largest target markets, it must use:
a. undifferentiated targeting
b. concentrated or niche targeting
c. multisegment targeting
d. demarketing
e. repositioning
Answer
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