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Question
NetTech Inc. is a software manufacturing firm. Since it lacks advertising and marketing capabilities, the firm collaborates with Matrix Advertisers Inc. to improve its marketing efforts. This collaboration is based on the combination of _____.
a. supplementary stocks of resources
b. primary resources
c. complementary resources
d. secondary resources
Answer
This answer is hidden. It contains 1 characters.
Related questions
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a. sponsorship.
b. product modularity.
c. a bundling relationship.
d. disintermediation.
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a. penetration
b. market skimming
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Viral marketing is based on the fact that people are more receptive to, or have greater faith in, information that comes through personal contacts.
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In crafting an advertising message, firms must focus more on making the advertisements entertaining and memorable rather than on providing a significant quantity of informative content.
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Bundling products together can offer firms the advantage of switching costs.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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Firms should always be racing to launch their products as early as possible.
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John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified. This document, which defined in detail the basic plan to achieve the goals of the project, is called a:
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a. The project manager of an autonomous team does not have any control over resources contributed from different functional departments.
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a. Team members will spend up to 50% of their time on team-related activities.
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a. a broader knowledge base.
b. lesser cross-fertilization of ideas.
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Which of the following is an advantage typically associated with cross-functional teams?
a. A cross-functional interface ensures that cross-fertilization of ideas is reduced.
b. Cross-functional teams allow a project to draw on a wider mix of information sources in the environment.
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Project managers of heavyweight teams are typically junior managers.
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Managers of lightweight teams are normally junior or middle management employees.
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a. They are unwilling to take risks and to pay high prices.
b. They may demand considerable customization and technical support.
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Homogeneous teams should possess more information, on average, than heterogeneous groups.
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A lack of cross-functional communication can lead to a poor fit between product attributes and customer requirements.
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Explain the value of the stage-gate process in new product development.
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a. 24
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a. focus groups
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b. project champion.
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a. Its sales will be slow as consumers will already be committed to other products.
b. It will be able to provide complementary goods to enhance the attractiveness of its product.
c. It will be unable to fully amortize the fixed costs of development before the product becomes obsolete.
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a. very early
b. late
c. maturity
d. mass