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Question
New Balance, Inc. successfully repositioned its athletic shoes to focus on fit, durability, and comfort rather than on going head-on against Nike and Adidas on fashion and professional sports. This product repositioning strategy was designed to __________.
A. react to a competitor's position
B. reach a new target market segment
C. catch a rising trend
D. change the value offered to its customers
E. accommodate its target audience preference for comfortable sneakers
Answer
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