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Question
New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its Made in America, top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORBu00e2u2020u2019 idsole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of
A. mass customization.
B. product definition.
C. market segmentation.
D. single chain marketing.
E. market specific selection.
Answer
This answer is hidden. It contains 209 characters.
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