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Question
New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was designed to __________.
A. reach a new market
B. catch a rising trend
C. change the value offered
D. change its target audience
E. react to a competitor's position
Answer
This answer is hidden. It contains 138 characters.
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