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Question
New-product strategy development refers to
A. the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
B. a formalized protocol for new product development determined by director of marketing.
C. the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives.
D. the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
E. the stage of the new-product process that turns the idea on paper into a prototype, which results in a demonstrable, producible product corresponding to its protocol.
Answer
This answer is hidden. It contains 51 characters.
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