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Question
Nordic Travel Retail Group (NTRG) Chairman Erik Thomsen, speaking at the Nordic Travel Retail Seminar said, "Travel retail is all about great brands in a great environment. Our sector is no longer an isolated channel that consumers, as well as politicians, only become aware of when accompanying their families on annual summer holidays or enjoying city breaks or weekend cruises. The reality is that quite simply, if we choose to keep our distance and focus narrowly on products and customers, others will set the agenda and leave us at the mercy of the political process." He continued by saying, "We should not only take climate change seriously, but also ensure that our consumers know we do." Thomsen is calling for his industry to engage in:a. enhanced philanthropy
b. progressive sustainability
c. proactive social responsibility
d. protecting adjacencies
e. increased social consensus
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
e. emphasizes closing the sale during the sales presentation
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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b. win-win selling
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a. source of funding
b. lead times
c. mode of transportation to be used
d. outstanding orders
e. sales forecasts
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Arm's Length
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b. Selective
c. Exclusive
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c. exclusive
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c. vertical marketing system
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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a. creation
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