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Question
NTR Technologies is a leading publishing company. The company has operations in twenty seven countries spread across four continents. Because of the magnitude of the company's operations, it faces many communication challenges. One major challenge facing the organization is the increasing need for updated information. Some of the statistics that the company publishes in books become outdated even before the books reach its customers. The company, on an average, makes 25 percent changes in content when releasing editions of books. Which of the following is most similar to the communication problem faced by NTR?
A) Altratex Apparels, an exporter in the United States, faces problems when communicating with the employees and customers in the developing countries due to noisy telephonic channels.
B) Arthur is the manager of a software company that creates application software. He feels under pressure to learn and adapt to newer technological advancements governing the software industry.
C) RFX International, a multinational company, was recently involved in an accounting scandal; the company's customers do not trust the company's marketing messages anymore.
D) RBR Products, a retail chain in the United States, faces problems in designing its marketing messages as a majority of its customers are uneducated and live in rural areas.
E) Textron Technologies, a multinational electronic manufacturer, uses visual oriented advertisements to overcome language barriers. However, these messages are often perceived in the wrong way by its target customers.
Answer
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