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Question
Of the following, what is the most useful objective for Purina cat food?a. To increase sales of Purina brand cat food by 15 percent over 2010 sales of $300 million.
b. To increase sales of Purina brand cat food between January 1, 2010 and December 31, 2010.
c. To increase sales of Purina brand cat food from $300 million to $345 million.
d. To increase sales of Purina Brand cat food.
e. To increase sales of Purina pet food.
Answer
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