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Question
Once the design of each of the promotional program elements is complete, it is important to determine the most effective timing of their use. The __________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.
A. perceptual map
B. efficiency matrix
C. sensitivity analysis
D. promotion to sales ratio
E. promotion schedule
Answer
This answer is hidden. It contains 118 characters.
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