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Question
One of the benefits of listening and monitoring is that it can help with analyzing and measuring ______.
A. positive key trends only
B. negative key trends only
C. both positive and negative key trends
D. the initial number of followers
Answer
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Related questions
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A. strategies
B. tactics
C. objectives
D. goals
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______ focus on challenges that emerge within the organization and on social media, like internal conflicts or a no support for education and training for social media.
A. Threats
B. Weaknesses
C. Opportunities
D. Situations
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A. technical
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C. managerial
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Why is it important to tie in listening and monitoring to objectives?
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Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing?
A. He is doing a strategic analysis.
B. He is doing a social listening analysis.
C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
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The most complicated form of ______ metrics focuses on exploring the actions audience members take on social media.
A. basic
B. advanced
C. channel
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What are the principles of a strong diversity statement, and what is the importance of having one?
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In addition to having DEI statements and campaigns and posting them on social media, what actions should be taken to address and incorporate these perspectives?
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All of the social media platforms have a designated statement for diversity and inclusion.
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Categories of diversity are always fixed and never fluid.
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Using models of all different shapes and sizes within a marketing campaign is a good example of using DEI to promote ______.
A. racial equality
B. gender identity
C. ideological thought
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Taking into consideration the emotions and situation of others is often referred to as ______ marketing.
A. rapport
B. inclusion
C. empathy
D. respectful
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One example of DEI in marketing occurred when Crayola launched a new featured product to celebrate the colors of the world, which showcased what type of product?
A. crayons that make up all of the different skin colors of people
B. crayons from different locations
C. crayons from the rainbow to represent the LGBTQ community
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Name three components needed for a personal brand.
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Identify the six different types of personal brands you can have.
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______ are the specific events, settings, and interests you want others to recognize as going along with your personal brand and as different from others.
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A. Hes trying to interject his personality into his social media presence.
B. Hes trying to embrace consistency in his social media presence.
C. Hes trying to interject his brand voice into his social media presence.
D. Hes trying to interject his family roots into his social media presence.
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______ is uniquely memorable and a key attribute others look to for a social media presence.
A. Personality
B. Brand voice
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B. WordPress
C. LinkedIn
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A. They did not embrace hashtags correctly.
B. Their accounts were hacked by hackers in Ukraine.
C. The ceo did not have the best response to the situation.
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______ outcomes focus on measuring the response to the content.
A. Attitudinal
B. Strategic
C. Behavioral
D. Conative
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Steve Rogers wants to measure the overall reputation and improved practices of his Avengers team on social media. What metric should Steve be evaluating on?
A. impact
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C. outcomes
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