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Question
One of the earliest, largest and most famous examples of vertical integration was the Carnegie Steel Company. The company controlled not only the mills where the steel was manufactured but also the mines where the iron ore was extracted, the coal mines that supplied the coal, the ships that transported the iron ore and the railroads that transported the coal to the factory. Carnegie Steel has a(n) _____ channel relationship.a. Arm's Length
b. functional
c. cooperative
d. hierarchical
e. integrated
Answer
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Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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Relationship selling is also called:
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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_____ is the direct electronic transmission, from computer to computer, of standard business forms between two organizations. When this technique is used, orders can become virtually paperless, and information about the order is available to both firms.
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a. Arm's Length
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c. exclusive
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c. vertical marketing system
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c. create economies of scale
d. take title to the products they sell
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a. forward integration
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c. elimination of temporal discrepancies
d. sorting
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a. creation
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d. spatial
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