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Question
One problem in the interstate trucking industry is the number of trucks that return empty after making a delivery. There is a website where independent interstate truckers can look for loads to carry on their return trips, known as backhauls. Because the trucks would normally return empty, truckers who use this website to generate business they would not have had otherwise receive a reduced shipping rate. This reduced rate for a backhaul is an example of
A. penetration pricing.
B. target pricing.
C. cost-plus pricing.
D. odd-even pricing.
E. yield management pricing.
Answer
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