Question


One type of product that is new to the market is the smart watch, capable of tracking physiological functions and communicating with other devices. According to the product life cycle framework, what marketing objective(s) should producers of smart watches primarily focus on currently?
A. stress differentiation from other available watches
B. maintain customer loyalty
C. allow viewers to purchase in alternative channels
D. gain awareness and stimulate trial
E. target those with active lifestyles

Answer

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