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Question
Oswen Technologies Inc., a software developing company, spent a lot of money in advertising software products that were not in the market. However, the firm hoped to bring these products to the market at a later date. This is termed as _____.
a. puffery
b. vaporware
c. first refusal
d. advertising roll out
Answer
This answer is hidden. It contains 1 characters.
Related questions
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b. product modularity.
c. a bundling relationship.
d. disintermediation.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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