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Question
Over a decade ago, Survivor premiered as a nighttime reality TV show during the summer season when TV ratings are normally low and TV viewing options consisted primarily of reruns. The marketing goals for the first show included making television viewers aware of its existence and generating enough excitement about the show so that millions of viewers would watch the first episode. Based on this description, the TV show was in what stage of its product life cycle?
A. introduction
B. growth
C. maturity
D. decline
E. accelerated development
Answer
This answer is hidden. It contains 233 characters.
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