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Question
Over the years Cadillac has become to be thought of as "your grandparent's car." The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement, "When you turn your car on, does it turn you on?" is an example of marketing designed to help _____ Cadillac as a car for today's younger driver.a. diversify
b. reposition
c. develop
d. expand
e. display
Answer
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