Question

(p. 71) Although he is confident of success, Rhett is concerned that social, cultural and economic differences in other nations may create some problems. He believes he should adapt his approach to these differences rather than trying to force the "American way" on foreign consumers. Rhett's attitude suggests that he does not have a(n) ___________ approach to business.
A. ethnocentric
B. flexible
C. ethical
D. countercultural

Answer

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