Question

(p. 273) Crabtree Soup has been facing intense competition and suffering low profit margins for a year now. The market for their specialty soups has matured and the firm is being managed for short-term cash flow to supplement SwissCo's corporate-level resource needs. Which type of firm is Crabtree Soup as per the BCG Growth-Share matrix?
A. Star
B. Dog
C. Cash cow
D. Question mark

Answer

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