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Question
(p.134-135)Harrison has walked past a Mercedes dealership every weekday for the last eight months. Each time he passes, he examines the red Mercedes convertible in the showroom. He is now wondering whether he should buy the convertible and sell his SUV. Which of the following terms best describes what Harrison is doing or showing by his actions?
A.Consumer loyalty
B.Brand disparity
C.Brand interest
D.Brand perception
E.Evaluative criteria
Answer
This answer is hidden. It contains 118 characters.
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