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Question
(p.30-31)How does advertising affect the value of a product?
A.Advertising cannot add value to a product if the advertising is needed to educate, consumers about a new product use.
B.By adding value to a product, advertising eliminates all perceptual barriers to purchase.
C.The value of advertising explains why someone would buy the more expensive Bayer aspirin rather than the store brand of aspirin that treats the same symptoms.
D.Advertising always gives added value to generic brands.
E.Advertising has no effect on the value of a brand or product.
Answer
This answer is hidden. It contains 277 characters.
Related questions
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