Question

(p. 69) Nike will often enter a foreign market through an agreement with a foreign firm. The agreement calls for the foreign firm to manufacture products to Nike's standards and attach the Nike name and trademark. This technique allows Nike to experiment in a new market without incurring the large start-up costs involved with building their own production facilities. This is an example of:
A. contract franchising.
B. a global joint venture.
C. global licensing.
D. contract manufacturing.

Answer

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