Question

(p. 66) Pepsi Cola has entered into a long-term contract with a South African beverage business. The contract calls for the South African firm to produce and market Pepsi Cola in South Africa. Pepsi will receive a royalty on each case of soda sold. This is an example of:
A. licensing.
B. a joint venture.
C. a foreign subsidiary.
D. foreign direct investment.

Answer

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