Question

(p. 387) Power Fund is a long-standing brokerage firm with a great history of high returns and well-managed growth. The managers at Power Fund repeatedly refer to terms like "quality," "growth," and "reliability" in the firm's advertisements. This demonstrates managers':
A. Dissemination of stories and legends about core values
B. Emphasis on key themes or dominant values
C. Building time into the organization
D. Managing the firm globally

Answer

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