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Question
(p.99-100)Several new editions of the Bible have recently been published. One is called Refuel: The Complete New Testament for Guys. Revolve: The Complete New Testament is targeted to 17-year old girls. The Sports Devotional Bible is targeted to Christian sports fans. What type of segmentation strategies are Bible publishers using?
A.Psychodemographic
B.Behavioristic
C.Geodemographic
D.Demo-clustering
E.Psychographic and demographic
Answer
This answer is hidden. It contains 114 characters.
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