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Question
(p.95-96)The ad for Pepperidge Farm products reads, "Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation". It would seem that the manufacturer of these products is using:
A.demographic segmentation.
B.behavioristic segmentation.
C.temporal segmentation.
D.psychographic positioning.
E.lifestyle segmentation.
Answer
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