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Question
(p.191-192)The two sub-strategies of advertising strategy are the segmentation strategy and the message strategy.
Answer
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Related questions
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(p.10)What are the fundamental assumptions of free market economics that a market-driven society strives to achieve?
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(p.14-15)Describe how advertising evolved during the industrializing age.
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(p.14-15)Describe how wholesalers used advertising in industrializing age.
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(p.14)The industrializing age lasted roughly until the end of World War I.
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(p.14)Benjamin Franklin was an early critic of advertising.
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