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Question
(p.174-175)The written marketing plan must reflect the goals of top management and:
A.be consistent with company's mission and capabilities.
B.be approved by all stakeholders.
C.be benchmarked against others in competing industries.
D.must be designed to emphasize the development of transactional relationships.
E.include all of the above to stand a chance of being successful.
Answer
This answer is hidden. It contains 112 characters.
Related questions
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