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Question
(p.94-96)Through marketing research, Prudential Insurance discovered that about 40 percent of its sales were initiated by current customers rather than company insurance agents. With this knowledge it used what kind of behavioristic segmentation variable to segment its market into Prudential policy holders and non-policy holders?
A.User status
B.Usage rate
C.Volume
D.Purchase occasion
E.Demographic
Answer
This answer is hidden. It contains 91 characters.
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