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Question
(p. 179) When American Express Co. advertised that it would donate 3 cents per transaction to nonprofit anti-hunger groups over a two-month period for all charges against its credit card, it was an example of:
A. cause-related marketing.
B. checkbook philanthropy.
C. the triple bottom line.
D. a scenario.
Answer
This answer is hidden. It contains 1 characters.
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