Question

(p. 172) Which of the following illustrates what it means to utilize a functional perspective?
A. Looking at different functional areas of the firm, disaggregating tangible and intangible assets as well as organizational capabilities that are present, can begin to uncover important value-building resources that deserve further analysis
B. Dividing categories by function into more specific competencies can allow a more measurable assessment
C. Taking a creative look at what competencies the firm possesses (or has the potential to possess) can help identify sources of competitive advantage
D. The value chain approach can uncover organizational capabilities, activities and processes that are potential sources of competitive advantage

Answer

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