Question

(p. 66-67) Which of the following is an advantage of a global licensing agreement?
A. An organization can gain additional revenues from its home market.
B. Foreign licensees must purchase start-up supplies, component materials, and consulting services from the licensing firm.
C. Licensees spend little or no money to produce and market their products.
D. A firm must grant licensing rights to its product for an extended period, maybe 20 years or longer.

Answer

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