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Question
(p.323)A company that specializes in pool and spa installations plans to buy TV commercial time during a home improvement program on a local TV station. The company has learned the show has a rating of 20, reaches 10,000 people in the primary target audience and a 30-second spot costs $700. What is the cost per rating point (CPP)?
A.$10
B.$20
C.$35
D.$50
E.$70
Answer
This answer is hidden. It contains 17 characters.
Related questions
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