Question

(p.167)A manufacturer of down-filled pillows wants to do a postcard survey of owners and operators of bed-and-breakfast inns to determine if it would be financially feasible to do a catalog mailing to this group. If the manufacturer rents the mailing list containing the names and addresses of all hotels in communities larger than 250,000, the sample would lack:
A.reliability.
B.bias.
C.clarity.
D.standardization.
E.validity.

Answer

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