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Question
(p.113)A promotion was launched to position French's as a fun line of condiments for a variety of everyday usage occasions. Its promotions showed vignettes of families, children and older Americans enjoying foods flavored with French's Deli Style, Dijon Style and Honey Mustard flavors as well as its Classic Yellow mustard. The fact that all of these mustards have the French's brand is an example of:
A.individual branding.
B.regional branding.
C.psychological branding.
D.private labeling.
E.family branding.
Answer
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