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Question
(p.113)A promotion was launched to position French's as a fun line of condiments for a variety of everyday usage occasions. Its promotions showed vignettes of families, children and older Americans enjoying foods flavored with French's Deli Style, Dijon Style and Honey Mustard flavors as well as its Classic Yellow mustard. The fact that all of these mustards have the French's brand is an example of:
A.individual branding.
B.regional branding.
C.psychological branding.
D.private labeling.
E.family branding.
Answer
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Related questions
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A.Direct marketing
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(p.389)What are the two major components of media objectives?
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(p.398)Explain the purpose of media strategy.
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
C.Mail-order advertisers cannot check the validity of a rented list.
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A.cannot be used for testing prospects' reactions to new products.
B.has a negative image.
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A.Entertainment advertising
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A.has bought the services of the transit system to create, manufacture and distribute its ad.
B.has bought all the inside space on a group of buses.
C.expects a 100 percent reach.
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A.geographic bulletins
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