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Question
(p.189)According to the advertising pyramid, the second task of advertising is to:
A.communicate enough information about the product and its features to persuade a certain number of people to believe in its value.
B.measure the quantitative objectives in the marketing plan.
C.acquaint some portion of the market with a product's existence.
D.persuade customers to buy larger sizes or multiple units.
E.accelerate sales by implementing a variety of sales promotions.
Answer
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