Question

(p.126)According to the human communication process, the baby boomer who read all of the copy in an ad for Lyrica, a prescription for people who feel tingling or burning sensations in their feet and decided to ask his physician if the drug would cure the pain he felt in his feet would be:
A.acting as a source.
B.providing feedback.
C.creating a persona.
D.using integrated marketing communications.
E.creating a new communication channel.

Answer

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