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Question
Packaged-goods marketers such as Kellogg's and Betty Crocker have increased their use of coupons recently due to:a. intense competition and the introduction of new products
b. the growth of frequency programs
c. push money from retailers
d. POP activities
e. user incentives from retailers
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
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Relationship selling is also called:
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b. win-win selling
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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d. Yes, supply chain management would alleviate all channel conflict.
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c. exclusive
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a. Marketing facilitators
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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a. forward integration
b. contact efficiency
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d. sorting
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a. creation
b. temporal
c. assortment
d. spatial
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