Question

(p.135)Advertisers have three habit-related goals. Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?
A.For every ten cups of coffee you purchase at a local convenience store, you get one free.
B.A sales clerk gives out free samples of Bush's brand home style chili at Sam's Club.
C.Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer.
D.A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household.
E.A new laundry shop offers a one-time free trial for all customers.

Answer

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