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Questions
Q:
Figure 7-5
Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does Box A represent?
A. external data sources
B. results
C. data warehouse
D. internal data sources
E. buying queries
Q:
Information technology refers toA. any information derived from a nonpersonal source.B. operating computer networks that can store and process data.C. any hardware used in collecting information to be used in market research such as scanners, telephones, voting machines, etc.D. any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services.E. the inventions or innovations from applied science or engineering research.
Q:
__________ involves operating computer networks that can store and process data. For marketers, it can be used to extract hidden information from large databases such as households' product purchases, TV viewing behavior, and responses to coupon or free-sample promotions.A. Data miningB. Environmental scanningC. ComputerizationD. E-marketingE. Information technology
Q:
A test market for a new Kellogg's cereal is an example ofA. hypothesis generation.B. an experiment.C. secondary data.D. virtual modeling.E. probability sampling.
Q:
A potential difficulty with experiments like test markets is that outside factors, such as the actions of competitors, can distort the results by affecting __________, such as sales.A. independent variablesB. marketing driversC. dependent variablesD. causality variablesE. probability variables
Q:
What type of experiment is conducted when a food company offers a product for sale in a small geographic area to help it evaluate potential marketing actions?A. micro marketB. trail marketC. experimental marketD. simulated marketE. test market
Q:
Marketing drivers are used with which of the four Ps?A. product, price, place onlyB. product, promotion, people onlyC. product features onlyD. product features and price onlyE. product, promotion, price, and place inclusively
Q:
Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 20 percent off the Kelley Blue Book price for any 4-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any 4-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the __________ variable. The number of people that responded to each type was the __________ variable, which would suggest best strategy for increasing traffic.A. marketing; dependentB. dependent; independentC. control; independentD. independent; dependentE. dependent; control
Q:
When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. The level of sales is the __________ in this experiment.A. dependent variableB. independent variableC. hypothesisD. extraneous variableE. error variable
Q:
A market researcher showed a plain print ad of new brand of designer jeans to several groups of college students and asked the students to rate their quality. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and asked the students again to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than the other ones. In this experiment, students' ratings of the new blue jeans served as theA. dependent variable.B. independent variable.C. social environmental force.D. secondary data.E. constraint.
Q:
As marketing vice president of Health Care Services, Inc., you must test the hypothesis that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory. Which experiment will do this best?A. Create an incentive program for your salesforce based upon individual performance. Use increases in customer satisfaction as your dependent variable and increases in sales performance as your independent variable.B. Select three degrees of service health care (poor, good, average) as your independent variable and measure customer responses for each grade using the same number of sales representatives in each territory as your dependent variable.C. Create an incentive program for your salesforce based upon individual performance. Use increases in customer satisfaction as your independent variable and increases in sales performance as your dependent variable.D. Use a different number of salespeople in three different sales territories as your independent variable and changes in sales of health care services as the dependent variable.E. Create an incentive program for your salesforce based upon team performance. Use increases in customer satisfaction as your independent variable and increases in sales performance for the team as your dependent variable.
Q:
An advantage of using a panel of consumers for marketing research isA. the discussion leader can help change negative panel responses into positive ones.B. the company can find out if consumers change their purchasing behavior over time.C. panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.D. there will usually be one panel member who dominates the discussion and helps keep the conversation focused.E. panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.
Q:
__________ are revolutionizing not only the way people connect with each other but also the way today's products are advertised and sold.A. Internet portalsB. Social mediaC. WikisD. Virtual focus groupsE. E-journals
Q:
A disadvantage of the mall intercept interview method isA. the difficulty in finding qualified interviewers to work at relatively low salaries.B. the lack of reliability due to changes in customer traffic during holidays.C. the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.D. the people selected may not be representative of the target market.E. the people only participate to receive something in return, so their answers are often biased.
Q:
Mall intercept interviews refer toA. impersonal data collection methods in strip shopping malls.B. telephone interviews with consumers about their shopping center habits.C. scientifically-selected individuals from the local community who agree to participate in a research study and are directed to meet at a specific shopping center for the interviews.D. focus groups located in major shopping centers.E. personal interviews of consumers visiting shopping centers.
Q:
Figure 7-B
Consider Figure 7-B above. The question "Do you eat at fast-food restaurants regularly: Yes or No?" is worded poorly because respondents don't know what "regularly" means. This is an example of a(n) __________ question.
A. unanswerable
B. ambiguous
C. two questions in one
D. leading
E. nonmutually exclusive
Q:
Figure 7-4: Question 9
Consider Figure 7-4: Question 9 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Which of the following statements most likely explains why Question 9 was included in the questionnaire?
A. Wendy's wanted to know if children eat at its restaurants.
B. Wendy's wanted to know why people have children under age 18 living at home.
C. Wendy's can use these personal and household demographic characteristics to segment the fast-food market.
D. Wendy's wants to know how much people earn so it knows whether it should take credit cards for purchases.
E. Wendy's wanted to send these respondents coupons for the products that would appeal to them most.
Q:
Figure 7-4: Question 6
Consider Figure 7-4: Question 6 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 6 illustrates which type of question format?
A. dichotomous
B. open-ended
C. Likert
D. attitudinal
E. semantic differential
Q:
Figure 7-4: Question 5
Consider Figure 7-4: Question 5 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 5 illustrates which type of question format?
A. dichotomous
B. open-ended
C. Likert scale
D. semantic differential scale
E. attitudinal
Q:
Semantic differential and Likert are question types that uses a(n)A. scale.B. frequency distribution.C. measure of success.D. open-ended question.E. constraint.
Q:
Figure 7-4: Question 3
Consider Figure 7-4: Question 3 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?
A. dichotomous
B. open-ended
C. closed-end
D. attitudinal
E. semantic differential
Q:
Another name of a closed-end question is a(n) __________ question.A. Likert scaleB. dichotomousC. leadingD. semantic differentialE. fixed-alternative
Q:
Figure 7-4: Question 2
Consider Figure 7-4: Question 2 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?
A. dichotomous
B. open-ended
C. Likert scale
D. attitudinal
E. semantic differential
Q:
Figure 7-4: Question 1
Consider Figure 7-4: Question 1 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 1 illustrates which type of question format?
A. dichotomous
B. open-ended
C. close-ended
D. attitudinal
E. semantic differential
Q:
"What is your favorite thing about Target?" followed by several lines for a response is an example of which type of marketing research question?A. Likert scaleB. fixed alternativeC. dichotomousD. open-endedE. semantic differential
Q:
"Why do you smoke cigarettes?" is an example of which type of question?A. Likert scaleB. fixed alternativeC. dichotomousD. open-endedE. semantic differential
Q:
Which of the following is NOT a disadvantage of online surveys?A. e-mail surveys may be viewed as junkB. the costC. some potential respondents have a pop-up blocker that prohibits a browser from opening a separate window that contains the surveyD. without the necessary technology, respondents can complete the survey multiple times, creating a significant bias in the resultsE. some potential respondents may employ spam blockers.
Q:
Marketers are increasingly using online surveys to collect primary data. One advantage is thatA. response rates are higher because consumers are anonymous.B. the quality of responses is better with online surveys than they are with personal interview surveys.C. turnaround time from data collection to report is much quicker than with traditional methods.D. consumers value e-mail surveys and feel highly regarded when receiving them.E. consumers want to be helpful so they complete the survey multiple times.
Q:
__________ surveys are usually biased because those most likely to respond are those who have had especially positive or negative experiences with the product or brand.A. Personal interviewB. OnlineC. TelephoneD. FaxE. Mail
Q:
__________ surveys are the best choice if a marketing researcher wants flexibility in asking probing questions or getting reactions to visual materials.A. Personal interviewB. MailC. TelephoneD. FaxE. Online
Q:
All of the following are idea evaluation methods EXCEPT:A. a mail survey.B. an online survey.C. a focus group.D. a telephone survey.E. an e-mail survey.
Q:
Marketing Research Method Photo
Consider the Marketing Research Method Photo above. What type of marketing research method is most likely being represented here, with observers behind a one-way mirror watching a discussion among people about topics of interest to marketers?
A. individual interview
B. questionnaire data
C. social network
D. information panel
E. focus group
Q:
Where it is desirable for the interviewer to be flexible in asking probing follow-up questions, data would be best collected usingA. mail surveys.B. mechanical observations.C. fax surveys.D. individual interviews.E. on-line surveys.
Q:
Individual interviews involveA. several people asking the same person the same questions over a period of time to check for answer reliability.B. asking respondents in a shopping mall to fill out a brief survey.C. a single researcher asking questions of one respondent.D. having the interviewee talk about specific aspects of a product or service using a video camera in his/her natural use environment.E. a panel of respondents participating in a guided discussion lead by an experienced moderator.
Q:
All of the following are idea generation methods EXCEPT:A. a mail survey.B. trend hunting.C. a focus group.D. a depth interview.E. an individual interview.
Q:
The Belsen interview pretests media surveys, gathering data by asking people about their attitudes, beliefs, and awareness of various media. With this method, a respondent is interviewed twice, first by one interviewer using the proposed survey and then by another who asks questions about the survey itself. The Belsen interview uses __________ data.A. questionnaireB. secondaryC. interceptD. observationalE. synergistic
Q:
Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed. These rules often function as __________.A. economic infrastructureB. trade barriersC. universal codesD. binding requirementsE. targets for bribery
Q:
The PRS group maintains a website that can be used to determineA. changing demographic and psychographic data for each country in the registry.B. a country's political risk ratings using multiple databases of country-specific information.C. the tariffs of each country and their relative effect on product and services sales.D. the rankings of American products relative to domestic equivalents in each country.E. changing social trends within different segments of the economy.
Q:
Which of the following statements concerning currency exchange rates is most accurate?A. Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing.B. Fluctuations in exchange rates among the world's currencies occur, but multinational companies are insulated from the affects because of direct investment.C. Exchange rate fluctuations are relatively rare, but when they occur, their effects are minimal.D. Exchange rate fluctuations are now almost nonexistent due in great part to the stability of the euro.E. Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.
Q:
When foreign currencies can buy more U.S. dollars,A. U.S. products are more expensive to foreign customers.B. U.S. products are more expensive to U.S. customers.C. U.S. products are less expensive to foreign customers.D. economists consider it an indicator of an impending long-term economic upturn.E. American consumers will buy in large quantities and stockpile in fear of an impending economic crisis.
Q:
A currency exchange rate refers toA. the unit equivalency of all international currency.B. the ratio of a nation's basic unit of currency relative to the price of silver.C. the ratio of a nation's basic unit of currency relative to the price of gold.D. the price of one country's currency expressed in terms of another country's currency.E. the unit of wealth (gold, oil, diamonds, etc.) upon which a nation bases its national currency.
Q:
Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's __________ must also be considered.A. total incomeB. total areaC. geographical locationD. cultureE. income distribution
Q:
A country's income distribution is important because it gives a more reliable picture of a country's __________.A. consumer tastesB. taxable incomeC. purchasing powerD. discretionary incomeE. cost of living
Q:
A global marketer selling consumer products and services must also consider what the average per capita or __________ is among a country's consumers and how the income is distributed to determine a nation's purchasing power.A. buying capacityB. currency exchange riskC. purchasing powerD. household incomeE. cost of living
Q:
In Latvia, only one six-lane highway exists, connecting Riga, its capitol, with Moscow. Otherwise, the roads are two-lane and many are made of cobblestones or bricks. This limits the speed with which deliveries can be made and requires that delivery trucks be quite small. The road network in Latvia is an example of problems with a country'sA. capital improvements.B. fixed-asset base.C. geopolitical wealth.D. asset wealth.E. economic infrastructure.
Q:
Economic infrastructure refers toA. a nation's military-industrial complex.B. a country's governmental services.C. the people and the wealth of a nation.D. a country's communications, transportation, financial, and distribution systems.E. all of a country's natural resources, whether or not they are currently being exploited.
Q:
A country's communications, transportation, financial, and distribution systems are considered to be itsA. capital improvements.B. fixed-asset base.C. economic infrastructure.D. geopolitical wealth.E. asset wealth.
Q:
Kit Kat Bar Photo
Consider the Kit Kat bar photo above. Kit Kat bars are marketed by Nestl worldwide. Kit Kat is pronounced "kitto katsu" in Japanese, which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams. This positive result might have been eliminated had the company used __________ and felt it necessary to use a name without an additional meaning.
A. intentional transliteration
B. semantic symbolism
C. back translation
D. semantic analysis
E. linguistic exchange
Q:
A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business. The sign read, "Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.A. cultural symbolismB. dialect transformationC. semantic analysisD. linguistic exchangeE. back translation
Q:
Canada has two official languages, which areA. English and Japanese.B. English and Spanish.C. English and French.D. English and Italian.E. English and German.
Q:
Parthenon Photo
The Parthenon, shown in the photo above, evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca Cola marketers did not respect that this __________, when used in a marketing campaign by replacing the columns with Coke bottles, would arouse such an angry response in that country.
A. cultural symbol
B. anthropomorphic code
C. back translation
D. semantic representation
E. civil analysis
Q:
By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.A. cultural symbolsB. visual iconsC. trademarksD. brand namesE. ethnic emblems
Q:
A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studyingA. semiotics.B. semantics.C. semaphorics.D. cultural symbolism.E. cultural linguistics.
Q:
Semiotics refers toA. a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.B. a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.C. a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.D. a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.E. the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.
Q:
Cultural symbols are things thatA. can be protected by international copyrights.B. cannot be expressed by words or characters.C. represent values that exist solely within a nation.D. represent words through the use of pictures or designs.E. represent ideas and concepts.
Q:
Cultural symbols refer toA. ideas that can be protected by international copyrights.B. ideas that cannot be expressed by words or characters.C. things that represent values that exist solely within a nation.D. things that represent ideas and concepts.E. words that represent pictures or designs.
Q:
The law, amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as theA. International Law for Egalitarian Ethics Act.B. International Fair Practices Act.C. Law of International Equity Act.D. International Law of Ethical Business Practices Act.E. Foreign Corrupt Practices Act.
Q:
The Foreign Corrupt Practices ActA. makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.B. has different levels of punishment based upon the wealth of the host nation.C. regulates only the behavior of U.S. businesses conducting business within the United States.D. makes the theft of trade secrets by foreign entities a federal crime in the United States.E. is a unilateral agreement the United States made with several developing nations.
Q:
Which of the following statements about bribery is most accurate?A. Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.B. The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements.C. Bribes paid to foreign companies is in some cases a tax-deductible expense in the U.S.D. It is a crime for U.S. corporations to bribe an official of a foreign government or political party unless pre-approved by the Federal Trade Commission.E. It is illegal for a U.S. corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.
Q:
Customs refer toA. what is considered normal and expected about the way people do things in a specific country.B. those actions or activities within a community that are unique or distinctly different from any other group.C. actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity.D. traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors.E. what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country.
Q:
Almost all countries have some division of social class (upper, middle, and lower). The determining factor for the assignment to one of these classes may differ from country to country. For example, in the United States, the primary determining factor is occupation; in India, it is birthright; in China, it is geographical region and education; and in Singapore, it is income. These differences are best explained in terms of a country'sA. semiotics.B. legal system.C. ethnocentricity.D. religion.E. values.
Q:
Values refer toA. personally or socially held core beliefs that are consistent within a given culture.B. the beliefs that dictate a person's behavior, which are often derived from a religious code of conduct.C. personally or socially preferable modes of conduct or states of existence that tend to persist over time.D. the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.E. those personality traits regarding honesty and integrity that have been passed down from generation to generation.
Q:
A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following EXCEPT:A. economics.B. symbols.C. values.D. languages.E. customs.
Q:
For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.A. market synthesisB. international sociographic studyC. anthropological examinationD. cross-cultural analysisE. ethnocentrism assessment
Q:
Cross-cultural analysis refers to the study ofA. the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.B. the set of values, ideas, and attitudes that are learned and shared among the consumers of a country.C. the similarities and differences among consumers in two or more nations or societies.D. the buying behaviors within a given nation to identify similarities and differences among individuals.E. the buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.
Q:
The Economic Espionage ActA. allows the World Court in The Hague to adjudicate trade disputes on behalf of United Nations' members and requires the home country to impose any penalties.B. imposes a personal fine on a convicted U.S. citizen of up to $10 million.C. targets espionage activities that are commonplace in any industry that holds governmental contracts.D. makes the theft of trade secrets by foreign entities a federal crime in the U.S.E. is well-intended in theory, but is virtually impossible to enforce.
Q:
The use of __________ as a tool for exchanging goods, services, and information on a global scale is one of the trends that has affected world trade.A. buying centersB. Internet technologyC. language translatorsD. tariff and quota policiesE. multinational marketing strategies
Q:
Around the world, middle-class, youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, are referred to asA. transnational consumers.B. meganational consumers.C. international consumers.D. multinational consumers.E. global consumers.
Q:
Global consumers refer toA. all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.B. customers within a nation who consider the entire world a single marketplace.C. consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.D. consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.E. multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.
Q:
Which of the following statements about global brands is most accurate?A. A global brand has centrally coordinated marketing programs.B. A global brand is marketed under different names but uses identical ads for all markets.C. A global brand alters the product formulation or service for each geographical region.D. A global brand delivers multiple benefits based on the GDP of each country.E. A global brand is a collaborative effort among several different national firms.
Q:
Which of the following statements regarding global brands is most accurate?A. A global brand has dispersed marketing centers, each of which is responsible for a specific region.B. A global brand is marketed under the same name in multiple countries.C. A global brand alters the brand name for each dialect in a geographical region.D. A global brand delivers multiple benefits to the GDP of each country.E. A global brand is a collaborative effort among several different transnational firms.
Q:
A global brand refers toA. two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products.B. two or more international products that coincidentally share the same brand name but represent two completely unrelated products.C. a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.D. a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations.E. a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.
Q:
A global marketing strategy refers toA. the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.B. the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education.C. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.D. the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.E. the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.
Q:
Disney employed a(n) __________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.A. globalB. transnationalC. multidomesticD. meganationalE. international
Q:
A multidomestic marketing strategy refers toA. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.B. the strategy used by firms that use the same product variations, brand names, and advertising programs for every country in which they do business.C. the strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.D. the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products.E. the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.
Q:
Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is a(n) __________ firm.A. ethnocentricB. multinationalC. transnationalD. globalE. international
Q:
Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories, making the soft drink industry an example ofA. global competition.B. acculturation.C. free trade.D. global branding.E. transactional exchange.
Q:
Global competition exists whenA. a firm produces and markets its products domestically rather than globally.B. firms originate, produce, and market their products and services worldwide.C. two firms from two different countries compete for market share in a single domestic market.D. two or more firms from different nations combine their resources to market products in a single domestic market.E. the firm from one nation dominates the market for its product in every nation.
Q:
CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and __________.A. the United StatesB. PanamaC. BelizeD. CubaE. Mexico
Q:
Pan-European marketing strategies are possible becauseA. there is a legally binding code of economic conduct.B. there are effective countermeasures for protectionism.C. there are fewer regulatory restrictions on transportation, advertising, and promotion.D. there is a common language advantage among EU consumers.E. most companies within the EU are engaging in strategic global partnerships.