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Question
(p.126)Alan did not see the ad for Goodwater riding equipment that was in his latest copy of Western Horseman because he was much more interested in an article on Argentine cowboys that began on the Page opposite the equipment ad. In terms of the communication process, the article on Argentine cowboys served as _____ for the Goodwater ad.
A.noise
B.feedback
C.Information overload
D.a source maze
E.a reception blocker
Answer
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Related questions
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(p.411)_____ is the oldest marketing method and it is growing incredibly fast today as a result of social and technological changes.
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
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B.has a negative image.
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A.Entertainment advertising
B.Subliminal advertising
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C.expects a 100 percent reach.
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A.geographic bulletins
B.primary panels
C.terminal posters
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