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Question
(p.74)An ad for Calvin Klein's Eternity fragrance for men and women contains a black-and-white full-size photograph of an attractive, young couple in a romantic embrace. Who is in charge of the photograph portion of the ad, its placement on the page and the location and appearance of the product and product name in the ad?
A.Ad illustrator
B.Advertising planner
C.Media specialist
D.Art director
E.Communication specialist
Answer
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